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AAPL — Asset Brief

Apple Inc. · equity · Technology · NASDAQ

Report generated 2026-06-01 13:35:59

Asset Detail Research ← Reports

Price Context

Last Close

USD 198.50

as of 2026-05-28

Open

199.53

Day Move

-0.52%

Volume

13,860,000

Latest close $198.50

Window move +3.5%

Sessions 5

Review view only. The chart reflects existing snapshot history and does not imply live market streaming.

Date	Close	Volume
May 28, 2026	$198.50	13,860,000
May 27, 2026	$197.46	13,050,000
May 26, 2026	$196.20	12,240,000
May 25, 2026	$194.53	11,430,000
May 22, 2026	$191.82	10,620,000

Research Evidence All notes · + Add

Thesis Support

Thesis Risk

Competitive Insight

Data Point

Thesis Support 2026-04-01 Seeded baseline Services Gross Margin Exceeds Hardware

Apple Services segment consistently delivers 70%+ gross margins, materially above iPhone at ~35%. This structurally improves blended margin as Services grows.

Thesis Risk 2026-03-15 Seeded baseline EU Digital Markets Act Imposes App Store Constraints

European DMA enforcement requires Apple to allow alternative app distribution on iPhone in EU markets. Near-term impact on App Store revenue mix is uncertain.

Competitive Insight 2026-02-01 Seeded baseline Vision Pro Adoption Curve Slower Than Initial Projection

Vision Pro unit sales remain below initial bullish adoption scenarios. Developer tooling ecosystem is maturing but spatial computing mass-market inflection is a 2027+ story.

Data Point 2025-12-01 Seeded baseline iPhone 16 Cycle Shows Modest Unit Recovery

iPhone 16 launch cycle showed mid-single-digit unit recovery versus the weak iPhone 15 comparison. Services attach rates held steady.

Upcoming Catalysts & Events

No upcoming events recorded. Add an event.

Recent Review History

No review entries yet for this asset.

Recent Past Events

Date	Type	Title	Importance
2026-05-01	earnings	AAPL Q2 FY2026 Earnings	3/5
2026-04-19	thesis_catalyst	AAPL Vision Pro Adoption Inflection Watch	2/5