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GOOGL — Asset Brief

Alphabet Inc. · equity · Technology · NASDAQ

Report generated 2026-06-01 14:40:42

Asset Detail Research ← Reports

Price Context

Last Close

USD 178.27

as of 2026-05-28

Open

178.27

Day Move

+0.00%

Volume

12,240,000

Latest close $178.27

Window move +3.5%

Sessions 5

Review view only. The chart reflects existing snapshot history and does not imply live market streaming.

Date	Close	Volume
May 28, 2026	$178.27	12,240,000
May 27, 2026	$177.33	9,810,000
May 26, 2026	$176.21	13,050,000
May 25, 2026	$174.71	10,620,000
May 22, 2026	$172.27	13,860,000

Research Evidence All notes · + Add

Thesis Risk

Thesis Support

Data Point

Thesis Risk 2026-03-01 Seeded baseline Search Revenue Faces Structural Disruption Risk from AI Chatbots

The long-run search advertising thesis is exposed to AI-native query interfaces that reduce ad-impression opportunities. Near-term impact appears contained but the secular question is unresolved.

Thesis Support 2026-02-04 Seeded baseline YouTube Advertising Revenue Recovered to Pre-Cautionary Levels

YouTube ad revenue growth returned to high-single-digit territory after the advertiser pullback in 2022-2023. Connected TV (CTV) expansion is a new incremental channel.

Data Point 2026-01-01 Seeded baseline Google Cloud Achieved Operating Profitability

Google Cloud segment turned operating profitable in 2023 and has expanded margins through FY2025. Cloud is now a meaningful EBIT contributor rather than a drag.

Upcoming Catalysts & Events

No upcoming events recorded. Add an event.

Recent Review History

No review entries yet for this asset.

Recent Past Events

Date	Type	Title	Importance
2026-04-29	earnings	GOOGL Q1 2026 Earnings	3/5
2026-03-20	analyst_revision	GOOGL Rating Change: Neutral to Buy	2/5