Investment Intelligence Workstation
Baseline Fabric Moderate risk persona
Active Workspace
Marchi Family
Julio Marchi Long-Term Growth
Canonical Asset

GOOGL Alphabet Inc.

Equity Technology NASDAQ USD Active

Latest pricing comes from the newest ingested market-data snapshot when one exists. Portfolio values fall back to the latest transaction price only if snapshot coverage is still missing.

Research Notes Asset Brief Portfolios Watchlists
Held In Portfolios
1
Tracked In Watchlists
1
Personas Referencing
1
Latest Quote Snapshot
$178.27
Baseline seeded snapshots • Captured May 28, 2026 4:05 PM
Held Shares
20
Held Market Value
$3,565.40

Recent Price History

Baseline seeded snapshots • newest first
Latest ingested quote history
5 sessions of snapshot coverage
GOOGL close $178.27
Latest close $178.27
Window move +3.5%
Range $169.59 - $180.85
$178.75 $175.27 $171.79 May 22 May 26 May 28
Snapshot history only. This surface does not claim live or streaming market data.
Date Open High Low Close Volume Captured
May 28, 2026 $178.27 $180.85 $175.95 $178.27 12,240,000 May 28, 2026 4:05 PM
May 27, 2026 $177.79 $180.10 $174.76 $177.33 9,810,000 May 27, 2026 4:00 PM
May 26, 2026 $177.13 $179.96 $173.92 $176.21 13,050,000 May 26, 2026 4:00 PM
May 25, 2026 $173.80 $177.24 $171.28 $174.71 10,620,000 May 25, 2026 4:00 PM
May 22, 2026 $171.82 $174.51 $169.59 $172.27 13,860,000 May 22, 2026 4:00 PM

Portfolio Presence

Portfolio Persona Shares Latest Price Mkt Value Gain/Loss
Core Holdings
Buy & Hold
 Long-Term Growth
Julio Marchi
 20 $178.27
Baseline seeded snapshots · May 28, 2026 4:05 PM
$3,565.40 +$445.40
+14.3%

Watchlist Presence

Quality Compounders Radar
Long-Term Growth · Julio Marchi
Medium Researching
Search cash flows remain strong; AI capex needs monitoring.
Watch margin discipline versus Gemini rollout costs.
Operating Plan
Set Plan
No operating plan recorded yet for this watchlist item.
Added Feb 4, 2025

Catalyst & Event Timeline

baseline records only — no live news feed
Add Event

Upcoming & Active

GOOGL Q1 2026 Earnings
Apr 29, 2026 · After Market Close · Seeded baseline
Alphabet earnings. Advertising revenue recovery pace and AI infrastructure spend guidance are the key catalyst variables.
Earnings High Edit

History

Date Type Title Importance Status Source
Mar 20, 2026 Analyst Revision GOOGL Rating Change: Neutral to Buy
At least one major sell-side firm upgraded GOOGL from Neutral to Buy citing A...
 Medium Completed Seeded baseline Edit

Research Notes

+ Note All notes →
Thesis Risk Mar 1, 2026 Seeded baseline
Search Revenue Faces Structural Disruption Risk from AI Chatbots
The long-run search advertising thesis is exposed to AI-native query interfaces that reduce ad-impression opportunities. Near-term impact appears contained but the secular question is unresolved.
Thesis Support Feb 4, 2026 Seeded baseline
YouTube Advertising Revenue Recovered to Pre-Cautionary Levels
YouTube ad revenue growth returned to high-single-digit territory after the advertiser pullback in 2022-2023. Connected TV (CTV) expansion is a new incremental channel.
Data Point Jan 1, 2026 Seeded baseline
Google Cloud Achieved Operating Profitability
Google Cloud segment turned operating profitable in 2023 and has expanded margins through FY2025. Cloud is now a meaningful EBIT contributor rather than a drag.