Investment Intelligence Workstation
Baseline Fabric Moderate risk persona
Active Workspace
Marchi Family
Julio Marchi Long-Term Growth

Log Review

Record a deliberate review decision for AAPL. This entry becomes part of the durable decision log for this asset.

Review Context

Asset AAPL — Apple Inc.
Current Posture Ready
Current Review Status Current

Evidence Context View all · + Add note

Thesis Support 2026-04-01 Services Gross Margin Exceeds Hardware

Apple Services segment consistently delivers 70%+ gross margins, materially above iPhone at ~35%. This structurally improves blended margin as Services grows.

Thesis Risk 2026-03-15 EU Digital Markets Act Imposes App Store Constraints

European DMA enforcement requires Apple to allow alternative app distribution on iPhone in EU markets. Near-term impact on App Store revenue mix is uncertain.

Competitive Insight 2026-02-01 Vision Pro Adoption Curve Slower Than Initial Projection

Vision Pro unit sales remain below initial bullish adoption scenarios. Developer tooling ecosystem is maturing but spatial computing mass-market inflection is a 2027+ story.

Review Entry

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