The long-run search advertising thesis is exposed to AI-native query interfaces that reduce ad-impression opportunities. Near-term impact appears contained but the secular question is unresolved.
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Thesis Refresh
Refresh the live thesis, posture, and review state for GOOGL without leaving the surrounding evidence, plan, and report context.
Current Posture
Researching
Review Status
Needs Update
Review Date
Feb 20, 2025
Evidence Trail
3 notes linked to this asset